From our experience, approximately 80% of all leads come through an electronic source. Whether that source is email or online forums, Internet proficiency must be a major part of the marketing strategy when locating the most qualified tenants. One question that every prospective investment owner should ask when interviewing property management companies is their Internet presence. This should include their website, their marketing, and overall communication.
First, your property management company needs to have a website that is easy for users to navigate. Fort Collins and Loveland is an area where high technology is present. As a result, owners and tenants expect to interact electronically when it makes sense. This includes owners being able to pull profitability reports and tenants being able to pay rent online. Do not underestimate the need for a good website.
Next, be sure your property management company has access to the most important marketing portals. Real Property Management of the Rockies pushes all vacant properties to nearly 200 rental websites. This allows us to maximize the number of eyeballs that see your property. This ensures that properties are not vacant for long.
Lastly, be sure your property management company is able to communicate with you electronically. Obviously, you want to be able to get a hold of your property management company telephonically when needed but make sure they are proficient at conversing electronically. This is also very important to your tenants as well.